07 March 2007

Great Design is Not Just for Humans


What is the Scratch Lounge?
It is the first three-sided cat scratcher designed to outlast and satisfy even the most finicky cat. Cats spend more than half of their lives lounging – Oh, to be a cat! – and would prefer not to do so on an old-fashioned, outdated scratch pad.

Recently awarded Editor’s Choice for Best New Product of 2006 by Pet Product News, the Scratch Lounge has made the basic cardboard cat scratcher obsolete. How did it improve such a basic item that's been around for so many years? The Scratch Lounge was created with cats’ basic and neurological need to compress and nest in mind. Two specially designed sideboards were added to it and cats use the Scratch Lounge ten times longer than the standard one sided cardboard scratch pads.

What Makes the Scratch Lounge so Unique?
The Scratch Lounge lasts so much longer than the archetypal cat scratchers because of its reversible pads super-dense honeycomb construction. In October 2006, this design received a US utility patent and since then this unique and sturdy design has been validated by the thousands of cats who use and enjoy it.

Great Design is Not Just for Humans!
The Scratch Lounge was designed by Frank Novak, one of the brains behind the furniture production company, Modernica Inc. who believes firmly in bringing not just good, but great design to the masses. In this case, great design is not just for humans but also for Cats! A portion of the profits from the Scratch Lounge even goes to animal rescues, including free spay and neuter clinics!


 
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